7/22/2009

The Hundreds x Ben G x Freshcotton

Posted by WNO |









For some reason The Hundreds have been hitting real hard this summer. This time
they have teamed up to do a collabo with two of Amsterdam’s heaviest of hitters, Ben G and Freshcotton.
WNO did a little research and found that Ben G is a skateboard boutique in Amsterdam. It was opened in June 2005 by founder/owner Benny Komala. Freshcotton on the other hand is the premier street/skate retailer in all the Netherlands.
The cap has a meaning that couldn't be understood with out a little background knowledge.
The front part of the cap has Amsterdam’s coat-of-arms on it. "The green underside of the bill is a both a play on Amsterdam’s “greens,” offerings (Heineken and marijuana). "The shirts three Xs come from the three Saint Andrew’s Crosses from Amsterdam’s coat of arms as well.
This collabo will be on sale at Ben G on July 25.
Also online at Freshcotton.com Wednesday July 29.


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